Recently the NFL announced a new social media policy that essentially stated, if teams post videos or GIFS on their social media accounts they could face a ban of upwards of $100,000 according to Darren Rovell of ESPN. And guess what? The NFL has every single right to implement this kind of policy due to their ownership of all media taken during the game.
Just because the NFL has the right to create such a policy doesn’t mean that it’s the right thing to do. Sure, it gives them control over the imagery’s use and should give teams guidelines on social media usage so that the playing field is even among all 32 teams.
But while the NFL is concerned about maintaining brand image on social media, they are completely missing out on all the ways that social media can be used to engage with fans and grow the brand even bigger than it already is. We live in a society where fans love the immediacy of social media and love the ability to see GIFs or short videos of great plays during the game. Plus who doesn’t love a good football GIF?
This new social media policy could actually end up hurting the NFL in the long run. Social media is the fastest growing media and there is always a new technique popping up that could greatly benefit the brand image. With teams not being able to use social media to it’s greatest potential aren’t going to be able to reach fans and strengthen the connection with fans.
Plus to actually go through with fining teams money per each offense seems a bit excessive and unnecessary. Teams shouldn’t have to be fined money in order for them to follow this new absurd social media policy, even if the Panthers did have a bit of fun with the new policy which can be seen here. The tweet of course has been deleted as that was in the team’s best interest, ya know best not to poke the bear.
The NFL probably had good intentions when implementing this new social media policy, but still the proof will be in the pudding. Let’s see how many teams end up getting fined throughout the season for trying to engage with fans and give them good content that isn’t the same thing fans of the other 31 teams in the league are gettting.